"At no time are we tempted to stake our name on some mediocre hubs or wheels, re-badge & build them in a workers' factory and start to market them at ridiculous prices. "

We begin to build your wheels by talking to you, understanding your needs and the improvements you seek for the next pair of wheels. In the process we will select your components carefully. Most of our wheels are built using hubs from White Industries, Velotechnic, Chris King, Extralite Onyx, Sapim Spokes, award- winning Venn Rims, SL UCI-approved carbon rims and alloy rims such as those made by HED Belgium Plus, Kinlin. These components in most cases performs better than the big factory brands we all are familiar with while being a lot more wallet-friendly.  

   

We take very strong pride in our products, service and brand. Our wheels are offered with a lifetime workmanship warranty - to make sure you ride with ease without the worry of an untrue wheel. We include a wide range of rims and products that are suitable for riders seeking a more economic build to anyone who wants the best; second to none. Every single wheel by us is meticulously laced, tension adjusted and trued personally by the owner of the company- myself. Check out our website and custom design your wheels with us. At any time should you need to talk to me about wheels or an afternoon topic, feel free to drop us an email or contact us via Facebook.

 Here, we want you to Make Every Ride Worth.

Start here and learn why we are different